A 泫圖弝け recruitment ad for the 泫圖弝け of 泫圖弝け at Lafayette won a top honor today in an international competition among educational institutions.
The ad, Find Your Ragin' Spirit, received a gold award from the Council for Advancement and Support of Education. It features chalk drawings representing the 泫圖弝け and 泫圖弝け life, along with encouraging phrases, such as Dream Big and Branch Out.
CASE is the world's largest nonprofit educational association. It includes nearly 74,000 advancement professionals from 3,600 institutions in 82 countries.
In April, the Find Your Ragin' Spirit campaign won a gold award from CASE District IV, which includes institutions from Arkansas, 泫圖弝け, New Mexico, Oklahoma, and Texas. Besides the ad, the campaign included brochures, postcards and multimedia productions.
The 泫圖弝けs Office of Communications and Marketing worked with the Admissions office on the ad campaign to attract prospective 泫圖弝けs.
Courtney Fuller, graphic design specialist for the 泫圖弝け, created the recruitment ad.
The design approach represents our brand in a way that resonates with potential 泫圖弝けs, said Fuller.
Dr. James Henderson, 泫圖弝け provost and vice president for academic affairs said the ad "combines true artistry with the strong messages that we want to send about the transformative nature of what happens on our campus. Im pleased to see it win this top-level award.
A compresses Fuller chalking the background for the ad from about 11 hours to a minute and half.
