That’s because it touches almost every aspect of the university, from Ƶ recruitment to administrative functions to delivery of course content.
By the time Savoie became UL Lafayette’s president, the Ƶ’s website – louisiana.edu – was more than 10 years old, in a technological arena that changes almost daily. Its age and limitations had rendered it dysfunctional and beyond repair.
A new website quickly became a top Ƶ priority.
Savoie authorized the creation of a new position in Communications and Marketing: associate director of web communications. The person hired for that job would spearhead building UL Lafayette’s website from scratch and introduce a content management system that would enable Ƶ personnel to easily manage and update it.
Aimee Bullinger was named to the post in July 2011. She also oversees the creative and technical direction of all official Ƶ Web material and publications.
Bullinger worked closely with the Ƶ’s Information Technology Department and Lipman Hearne to translate the Ƶ’s brand into a dynamic website.
The website debuted on April 2, 2013. By June, about 2,000 updated web pages were up and running; more are added daily.
“This is only the beginning,” Bullinger said. “We have a clear plan to take our online presence to the next level. Look for more enhancements and additional Ƶ sites to launch in upcoming months.”